Meet the Team


Carl Melvin – Managing Director

Carl is a multi award winning financial planner, and is one of an elite group of financial advisers to hold both the Certified Financial Planner licence and the Chartered Financial Planner designation. He is an authorised Pension Transfer Specialist and has extensive experience of advising clients on Final Salary Pension transfers.

His primary role is to provide clients with advice and personal service on financial & retirement planning issues. He has nearly 30 years professional experience as a financial planner and holds a 1st class honours degree in Financial Planning and a Masters degree with merit in Financial Planning. He is currently reading for a PhD in Financial Planning.

Kitty Stirling - Practice Manager

Kitty joined us in 2019 to handle operational management, HR, compliance and marketing. Kitty makes sure we deliver an excellent client service and maintain efficient business processes so things run smoothly.

Kitty holds a first class honours degree and the CII diploma in financial services. She has many years experience in the financial planning sector, most recently running her own paraplanning support business.

Deborah King – Client Relationship Manager

Debbie joined us in 2018, bringing with her many years experience within Financial Services. Debbie is an extremely experienced Financial Services Administrator, having worked within a number of Wealth Management firms.

Debbie holds a number of Financial Services qualifications.

Elizabeth Blair – Administrator & PA to Managing Director

Liz joined us in 2017 following a long career in Banking. She has considerable experience in the financial sector, most recently working with Lloyds Banking Group. Liz supports Carl in operational matters to allow him to focus his time on clients. 

Richard Allum CFP – Paraplanner

Richard is our senior technical Paraplanner and supports Carl in high level technical analysis and complex planning issues.Richard is a leading advocate for paraplanning in the UK and is a Certified Financial Planner with a lifelong interest in technology and cash-flow forecasting.

Kim Bendall CFP,FPFS – Paraplanner

Kim is our Paraplanner and assists Carl with detailed investment analysis and financial plan construction, as well as client report writing. Kim holds both the Certified Financial Planner and Accredited Paraplanner status from the Institute of Financial Planning, as well as being a Fellow of the Personal Finance Society.
Following a career in accountancy, Kim joined the financial services industry in 2000. Since then she has worked as both an independent financial adviser and a paraplanner. Kim was named “Paraplanner of the Year” in the 2013 Professional Adviser Awards

Zoey Moorhouse – Financial Administrator

Zoey is our financial administrator and deals with our financial reconciliation requirements. She provides management accounting support to the Managing Director and also manages our regulatory reporting.

Zoey is a qualified accountant and previously worked as the financial controller of a large financial advisory firm. She is an expert in the financial management requirements of regulated financial planning firms.